EOS Brings The Fun Back To Lip Balm

For years, it was just the tube. Lip balm was boring, generic, and just a necessity of life for those with chapped lips. Then, seven years ago, EOS Lip Balm burst upon the scene, taking the beauty industry by storm. Aware that women wanted something different, less unisex and just for them, EOS researched the most common complaints about standard tubes of lip balm. Women wanted something that wouldn’t get lost in their purses. Pots of lip balm were an option, but using fingers to apply it was messy and seemed unhygienic. From these complaints, the sphere was born.

Not wanting to merely come up with a beauty fad, EOS (https://evolutionofsmooth.ca/) focused on all five senses when designing their lip balm. From pleasing colors and textures, to delightful scents and flavors, the company aimed to make using lip balm a pleasurable experience, rather than just a way to avoid chapped lips. With this in mind, the company chose a tagline, “The lip balm that makes you smile.”

Wanting to remain in a competitive price range, EOS lip balm chose organic ingredients to appeal to today’s more health and environment conscience woman. The resulting product was an immediate hit with women young and old, though it wasn’t an easy sell to stores initially. Most major chains felt the product was too wacky, but a female buyer at Walgreen’s loved the spheres and took a chance on EOS. The launch was a success and Well, Walmart, Target and Amazon also followed suit and stocked EOS Lip Balm. Creating their own production facility that is almost entirely automated, EOS has successfully kept up with the demand for their product, ushering in a world where, in terms of lip balm, the tube is no longer the only option.

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White Shark Media Developing Businesses Presence Online

White Shark Media is a North American Company that carries out online marketing for companies on digital platforms like Google. The company was started in the year 2011 by Dutch business partners who had experience in both digital and offline marketing strategies. They saw a business gap in SMB market and immediately stepped in to fill it. The company is under the management of Mr. Gary Garth. The company enjoys an excellent reputation from its clients due to its pocket-friendly tailored services that precisely match the customer needs to the expectation and beyond. The world class experience from the customers they serve place them on the cutting edge. White Shark Media has thus been listed among the fastest growing marketing companies in North America. This great deal of success lies in the value of a customer to the enterprise. They don’t allow customers make mistakes from ignorance and fail but rather give them their experience for starting anything new.

Out 29 Google Ad Words™ Premier SMB Partners, White Shark Media is one of them. This is because the company proved its competence to rigorous Google training and qualification as well. The company was also awarded the Google Ad Words™ Premier SMB in 2014. It was thus picked to join the league just a year after the formation of the company so you can just imagine. The company competed well with the other 29 companies coming top in 2014 and being awarded the Google Ad Words™ Premier SMB. White Shark Media performance was also spotted by Microsoft and slotted an advert opportunity with Bing. All these possibilities lifted the company to a better position of client service delivery.

The company continues with rejuvenated efforts to face the digital market full of real challenges that call for innovation, experience, and most of all, determination to achieve double size growth in customer base. This will include improving efficiency to customers by responding to the complaint(s) promptly. The communication channel to the customers will also be renovated for the free flow of messages and access even through a phone call.