Meet Duda Melzer takes the Principal Position at RBS Group

Eduardo Sirotsky Melzer, alias Duda, is one man who the citizens of Brazil will be following closely. This is after the business executive assumed the top job at one of the leading broadcast companies in Brazil, RBS Group. The RBS Group is a family owned business that was started by Maurício Sirotsky and has been providing quality entertainment, news and sporting action to the citizens of Brazil for more than half a decade through different media platforms. While handing over the leadership mantle to his nephew, Nelson Sirotsky expressed his satisfaction in this choice.

One of the things Nelson Sirotsky mentioned during the handing over ceremony was the professionalism of his nephew. Duda is highly educated. He is a BA graduate of the Pontifical Catholic University of Rio Grande do Sul (PUCRS). Duda holds a Master’s degree in Business Administration from the US most recognized business school, Harvard University, where he also earned additional two executive courses.

The other factor that will help Duda to run the operations of the group effectively is his previous involvement in the activities of the company. Prior to taking the President position, Eduardo Sirotsky Melzer worked in the company since 2004 as the National market Director and the VP of Business Development and Marketing department. His immediate position before the promotion was that of the Executive VP. While at these positions, Mr. Duda has been able to understand how the business operates, enabling him to coordinate the three core pillars of the business effectively.

According to Globo, Duda is a strong believer and investor in people. According to him, for a business to grow and realize its objective, it has to pay attention to the needs of its employees and clients. When assuming this top job, this is essentially the guiding principle behind Mr. Duda’s leadership. He will also try to integrate technology into the operations of the business thus helping the company remain relevant even as it takes over other markets in the Brazilian economy.

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New President Temer Is Pushing Privatization According To Business Leader Flavio Maluf


Brazil is snapping out of the worst recession in the last 100 years. But according to recent reports, the economy will still contract in 2016. In 2015, the economy contracted by 3.8 percent, but 2016 will be better. The new president is committed to getting the economy moving again, and business leaders like the CEO of Eucatex, Flavio Maluf, are behind him. New President Michel Temer is considering selling some of the country’s airports, and turning road, building, and other construction projects over to private companies. Flavio Maluf thinks privatizing construction projects will help his company, Eucatex. Eucatex is one of Brazil’s premier building materials supply companies. Eucatex has been in business for more than 60 years, and the Maluf family has been instrumental in the company’s incredible growth.



Building supply companies in Brazil are always looking at both sides of the economic coin when a new construction plan is introduced. Executives and business entrepreneurs like Flavio Maluf want more economic growth. Many of the building supply companies have not been doing as good as expected for a number of reasons, but Eucatex is not one of those companies. Eucatex is still one of the country’s main exporters of floorboards, ceiling tiles, MDF panels, paints and, varnishes, Eucatex exports to countries in South America, Europe, Asia, and North America.



Maluf, like other seasoned executives, is looking at the new Temer plan, and he believes 2017 will be the year Brazil’s economy comes alive again. Maluf would like to see Brazil’s state-owned banks privatized, and he and others think Petrobras, the state-run oil company, should be a candidate for privatization as well. Foreign Investors are looking at Brazil again, and Flavio believes a lot of new money will flow into the economy in 2017.



Flavio Maluf has experience as a business spokesman. His experience and his education have helped him look at the challenges that are facing Brazil with open eyes. Family-owned Eucatex has always been a company that supports its people and the environment. Sao Paulo, the hectic Northern part of the country, still uses the old way when it comes to dealing with environmental issues, and Flavio is changing that approach. Maluf is a true environmentalist, and Eucatex is a leader in reducing carbon emissions.