Eduardo Sirotsky Melzer, alias Duda, is one man who the citizens of Brazil will be following closely. This is after the business executive assumed the top job at one of the leading broadcast companies in Brazil, RBS Group. The RBS Group is a family owned business that was started by Maurício Sirotsky and has been providing quality entertainment, news and sporting action to the citizens of Brazil for more than half a decade through different media platforms. While handing over the leadership mantle to his nephew, Nelson Sirotsky expressed his satisfaction in this choice.
One of the things Nelson Sirotsky mentioned during the handing over ceremony was the professionalism of his nephew. Duda is highly educated. He is a BA graduate of the Pontifical Catholic University of Rio Grande do Sul (PUCRS). Duda holds a Master’s degree in Business Administration from the US most recognized business school, Harvard University, where he also earned additional two executive courses.
The other factor that will help Duda to run the operations of the group effectively is his previous involvement in the activities of the company. Prior to taking the President position, Eduardo Sirotsky Melzer worked in the company since 2004 as the National market Director and the VP of Business Development and Marketing department. His immediate position before the promotion was that of the Executive VP. While at these positions, Mr. Duda has been able to understand how the business operates, enabling him to coordinate the three core pillars of the business effectively.
According to Globo, Duda is a strong believer and investor in people. According to him, for a business to grow and realize its objective, it has to pay attention to the needs of its employees and clients. When assuming this top job, this is essentially the guiding principle behind Mr. Duda’s leadership. He will also try to integrate technology into the operations of the business thus helping the company remain relevant even as it takes over other markets in the Brazilian economy.
Check out the website eduardosirotskymelzer.com