EOS Brings The Fun Back To Lip Balm

For years, it was just the tube. Lip balm was boring, generic, and just a necessity of life for those with chapped lips. Then, seven years ago, EOS Lip Balm burst upon the scene, taking the beauty industry by storm. Aware that women wanted something different, less unisex and just for them, EOS researched the most common complaints about standard tubes of lip balm. Women wanted something that wouldn’t get lost in their purses. Pots of lip balm were an option, but using fingers to apply it was messy and seemed unhygienic. From these complaints, the sphere was born.

Not wanting to merely come up with a beauty fad, EOS (https://evolutionofsmooth.ca/) focused on all five senses when designing their lip balm. From pleasing colors and textures, to delightful scents and flavors, the company aimed to make using lip balm a pleasurable experience, rather than just a way to avoid chapped lips. With this in mind, the company chose a tagline, “The lip balm that makes you smile.”

Wanting to remain in a competitive price range, EOS lip balm chose organic ingredients to appeal to today’s more health and environment conscience woman. The resulting product was an immediate hit with women young and old, though it wasn’t an easy sell to stores initially. Most major chains felt the product was too wacky, but a female buyer at Walgreen’s loved the spheres and took a chance on EOS. The launch was a success and Well, Walmart, Target and Amazon also followed suit and stocked EOS Lip Balm. Creating their own production facility that is almost entirely automated, EOS has successfully kept up with the demand for their product, ushering in a world where, in terms of lip balm, the tube is no longer the only option.

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Fabletics Takes on Amazon For Active Wear Users

How comfortable are you when you workout? Can you move around in the gym easily or do you find that your workout gear is so uncomfortable that you give up working out rather quickly? If so, you need to give Fabletics a try. This workout gear company takes on yoga pants one pant at a time. More people use yoga pants than ever before and this growing trend is what gave Kate Hudson a new idea to work with.

 

Kate Hudson is an active person and therefore she knew that she had to come up with an idea that others like her would enjoy. She knew that she had to do something about how people felt when they worked out in clothes that were too tight or too constrictive. She used this as her grounds for her company. She thought of the idea of starting a membership plan that people would pay for each month and that would get them new active wear each month afterwards. She then used this idea to pitch it to others who could help her to get it started.

 

Here we are 3 years late and the company has made more than $250 million dollars. The concept was great and more people like using the service because their clothes are so comfortable that they are able to workout and feel like they can breathe while working out. It also helps that more people are using yoga pants for everyday things and not just only to workout or practice yoga in.

 

If you are someone who uses yoga pants to shop, go to the doctor in or simply just to workout in, then you will love the Fabletics. For your first payment, you will need to spend $25 which is going to get you the first month subscription and then each month after, you will be billed by credit card for the membership plan you choose. The plans start at just your basic plan and then you move up until you reach the VIP status plan. If you go with the VIP membership, you will have additional perks for being the VIP of the company. One of the perks is that you get to have free shipping and free exchanges. This might be something that you could be interested in.

 

If you are pleased with what you receive, you keep the item and if you are not, simply return it for a credit towards something else of equal value. If you decide to stop the membership at any time, you will simply need to contact customer service to discontinue your membership. Once it has been discontinued, your credit card will no longer be billed for your monthly subscription.