Fabletics: The Cross between Fun, Affordable, and Flashy

The world has been changing at a rapid rate, and consumers’ behaviors have not been left behind with it. “Power of the crowd” has become so important a factor in decision-making that brands have taken notice. A customer today will trust crowd-sourced reviews just as much as they would a personal recommendation from a friend. According to an article on the Huffington Post, Fabletics is one of the brands that have leveraged the power of the crowd.

 

Since its launch in 2013, Fabletics has made a growth of over 200%. With revenue of $235 million and over a million paying members, it seems as though Kate Hudson has literally struck gold with this one. This growth has been attributed to taking advantage of reviews in today’s customer journey. It is no secret that today’s digitally savvy consumer trusts reviews. Before making a purchase, the consumer will research the company online and read reviews before finally deciding to purchase. Customers now value reviews over pricing. They want quality but won’t trust the traditional advertising methods employed by brands.

 

Trustpilot is one of the largest review sites in the world. Fabletics has over 30,000 reviews on Trustpilot and maintains an 8.2 TrustScore. This is because Fabletics actively collects, manages, and responds to thousands of customer reviews online. Crowdsourcing is beneficial to the brand because it forces the brand to be transparent and focus on the consumer. It is important to put yourself in the consumer’s shoes and make changes by truly listening to them in order to improve their lives. To sell to the consumer, you need to speak the consumer’s language.

 

A little way back in 2013, Don Ressler and Adam Goldenberg (the founders of TechStyle) had the idea to start an athleisure brand. They wanted something stylish, affordable, and maintained a good standard of quality. They wanted to change the dull, overpriced workout wear scene but needed a partner to actualize that dream. Kate Hudson was the first person that came to mind because of her fun nature and active lifestyle.

 

From the very get-go, Kate Hudson was heavily involved. From picking a social media strategy to reviewing budgets, Kate was going to do more than just smile and wave. Up until now, she is involved in the design process ensuring that the designs remain up-to-date. She goes through numbers every week and knows exactly what is selling and what is not. It’s important for her to endorse only things that are authentic to her. Imagining Kate running around with her kids or working out in the Fabletics gear is not a stretch when you think about it. She has to believe in it to endorse it.

 

Hudson was at the frontline ensure that there was transparency in communication. Fabletics upgraded its customer service department and even got a new data system to ensure that the inventory levels are always up to date. The company has grown these past four years rapidly, and they don’t intend to slow down for the next several years.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

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Whitney Wolfe- Her Glamorous Wedding and Impressive Bumble Career

It’s unfortunate for all the single guys who were looking at Whitney Wolfe and hoping that one day they will have the chance to stand side by side with her and get to say ‘I do’. She’s taken by Michael Heird. What a lucky man? The glamorous wedding held at Amalfi Coast will linger in many minds as spot-on. Though the ceremony was conducted privately, the few friends and family members invited were impressed with the decision that the two took.

What’s conspicuous about the event is the gown that the bride wore. Whitney was dressed in an ODLR gown that made her look stunning. The entrepreneur’s beauty was breathtaking as she walked down the aisle. The gown featured a V-shaped open back and long sleeves which made the design spectacular. Later, she wore a short white dress that was also adorable and effective for the dance floor.

About Whitney Wolfe

Whitney is an American businesswoman born in 1990 in Salt Lake City Utah. She attended Southern Methodist University where she graduated with honors in International Studies. While still in college at the age of 19, she started selling tote bags that had a bamboo origin. By the time she was 22, Whitney had developed as an effective entrepreneur. She was motivated to join Hatch Labs and she was involved in the creation of Cardify Project. She founded Bumble Dating app in 2014 and by 2015, the application had over 15 million active users.

Bumble Market Share

The headquarters of Bumble is in Austin Texas. Whitney is the founder and CEO of the brand. The App provides information on online dating and it’s popular with women. This innovation was influenced by Whitney’s personal dating experience and currently, there are more than 20 million subscribers. The app allows women to make the first dating move.

Though free for now, the company is looking forward to monetizing the app. The application has introduced two major social extensions namely, Bumble Bizz and Bumble BFF. Bumble Bizz important in networking as it allows women to swipe through potential contact and make the first call. On the other hand, Bumble BFF allows its users to meet new friends that they can consider their best friends.

Conclusion

Through the Bumble innovation, Whitney was listed in 2014 among the top 30 most influential women under the age of 30 by Business Insider. Overall, Whitney Bumble innovation is showing potential growth and a lot is expected from Whitney and Bumble in the future.

Learn More: www.forbes.com/profile/whitney-wolfe/

EOS Brings The Fun Back To Lip Balm

For years, it was just the tube. Lip balm was boring, generic, and just a necessity of life for those with chapped lips. Then, seven years ago, EOS Lip Balm burst upon the scene, taking the beauty industry by storm. Aware that women wanted something different, less unisex and just for them, EOS researched the most common complaints about standard tubes of lip balm. Women wanted something that wouldn’t get lost in their purses. Pots of lip balm were an option, but using fingers to apply it was messy and seemed unhygienic. From these complaints, the sphere was born.

Not wanting to merely come up with a beauty fad, EOS (https://evolutionofsmooth.ca/) focused on all five senses when designing their lip balm. From pleasing colors and textures, to delightful scents and flavors, the company aimed to make using lip balm a pleasurable experience, rather than just a way to avoid chapped lips. With this in mind, the company chose a tagline, “The lip balm that makes you smile.”

Wanting to remain in a competitive price range, EOS lip balm chose organic ingredients to appeal to today’s more health and environment conscience woman. The resulting product was an immediate hit with women young and old, though it wasn’t an easy sell to stores initially. Most major chains felt the product was too wacky, but a female buyer at Walgreen’s loved the spheres and took a chance on EOS. The launch was a success and Well, Walmart, Target and Amazon also followed suit and stocked EOS Lip Balm. Creating their own production facility that is almost entirely automated, EOS has successfully kept up with the demand for their product, ushering in a world where, in terms of lip balm, the tube is no longer the only option.

https://www.facebook.com/eos/

 

Fabletics Takes on Amazon For Active Wear Users

How comfortable are you when you workout? Can you move around in the gym easily or do you find that your workout gear is so uncomfortable that you give up working out rather quickly? If so, you need to give Fabletics a try. This workout gear company takes on yoga pants one pant at a time. More people use yoga pants than ever before and this growing trend is what gave Kate Hudson a new idea to work with.

 

Kate Hudson is an active person and therefore she knew that she had to come up with an idea that others like her would enjoy. She knew that she had to do something about how people felt when they worked out in clothes that were too tight or too constrictive. She used this as her grounds for her company. She thought of the idea of starting a membership plan that people would pay for each month and that would get them new active wear each month afterwards. She then used this idea to pitch it to others who could help her to get it started.

 

Here we are 3 years late and the company has made more than $250 million dollars. The concept was great and more people like using the service because their clothes are so comfortable that they are able to workout and feel like they can breathe while working out. It also helps that more people are using yoga pants for everyday things and not just only to workout or practice yoga in.

 

If you are someone who uses yoga pants to shop, go to the doctor in or simply just to workout in, then you will love the Fabletics. For your first payment, you will need to spend $25 which is going to get you the first month subscription and then each month after, you will be billed by credit card for the membership plan you choose. The plans start at just your basic plan and then you move up until you reach the VIP status plan. If you go with the VIP membership, you will have additional perks for being the VIP of the company. One of the perks is that you get to have free shipping and free exchanges. This might be something that you could be interested in.

 

If you are pleased with what you receive, you keep the item and if you are not, simply return it for a credit towards something else of equal value. If you decide to stop the membership at any time, you will simply need to contact customer service to discontinue your membership. Once it has been discontinued, your credit card will no longer be billed for your monthly subscription.