The rise of the Honey Birdette luxury lingerie and sensuality brand has been rapid across the company’s home nation of Australia, the latest sales figures also point to the brand becoming a globally recognized brand with a respected reputation across North America and the U.K. Success has been obtained in such a fast way that new approaches are being explored by the company in a bid to make sure the best chance of success is available across different territories.
In the U.S., Honey Birdette has seen a major focus on its Online sales platform that has been growing at an amazing rate across 2016 and into 2017; in total U.S. Online sales have grown by 374 percent over the year to the end of 2016 and prompted the company to seek a dedicated North American sales platform that will make both sales and returns easier for North American based customers.
A different approach to growth is being sought across the U.K. with Honey Birdette seeking to seize upon the growth of its brick and mortar stores that have opened across the British capital. The success of the initial three Honey Birdette stores in and around London is set to be followed by the opening of 37 new stores across some of the most lucrative markets in the U.K.
The idea for Honey Birdette was born in 2006 when Eloise Monaghan was looking for a gift for a friend who was about to be married, by the end of 2016 the brand had opened 48 stores across Australia with the aid of business partner Brett Blundy.
Brett Blundy’s business model has seen his retail companies grow within Australia before embarking on global expansion. Honey Birdette looks set to become one of the most successful brands in Blundy’s stable largely based on the development of new products designed in-house by the design team at Honey Birdette.