One thing that can be easily seen is that success can bring about the worst in some people and entities. For one thing, when people experience some kind of success, they are not only going to get the admiration of many but also some of the hate from people who are either envious or jealous.
Bumble has seen a lot of growth in a short amount of time. This is one of the reasons that Match group has decided that they wanted to buy the new app for its own uses. One of the reasons behind this is because of the competition that it is providing them.
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One thing that can be said about Bumble is that there is a lot of creativity put into the app. For one thing, the men’s account would be disabled so that women would have to approach. Another thing is that the brand has grown beyond the dating industry and has become an overall social network for women. Therefore, women can use the Bumble brand in order to make friends as well as find business and job opportunities. Whitney Wolfe has also looked at ways that she can help daters by setting up some dating areas.
Given all of the innovations that Whitney Wolfe has brought with Bumble, there is no wonder that Match group is trying to buy it. They are trying to take the competition out in any way they can. One thing that they can do is make sure that the company is working for them. However, if Match does buy it out, it can bring about some changes to the brand that may actually cause the initial customers to walk away. This is a common occurrence with brands that get sold. They go through arbitrary changes and alienate the original customers.
Find more about Whitney Wolfe: https://www.crunchbase.com/person/whitney-wolfe