For years, it was just the tube. Lip balm was boring, generic, and just a necessity of life for those with chapped lips. Then, seven years ago, EOS Lip Balm burst upon the scene, taking the beauty industry by storm. Aware that women wanted something different, less unisex and just for them, EOS researched the most common complaints about standard tubes of lip balm. Women wanted something that wouldn’t get lost in their purses. Pots of lip balm were an option, but using fingers to apply it was messy and seemed unhygienic. From these complaints, the sphere was born.
Not wanting to merely come up with a beauty fad, EOS (https://evolutionofsmooth.ca/) focused on all five senses when designing their lip balm. From pleasing colors and textures, to delightful scents and flavors, the company aimed to make using lip balm a pleasurable experience, rather than just a way to avoid chapped lips. With this in mind, the company chose a tagline, “The lip balm that makes you smile.”
Wanting to remain in a competitive price range, EOS lip balm chose organic ingredients to appeal to today’s more health and environment conscience woman. The resulting product was an immediate hit with women young and old, though it wasn’t an easy sell to stores initially. Most major chains felt the product was too wacky, but a female buyer at Walgreen’s loved the spheres and took a chance on EOS. The launch was a success and Well, Walmart, Target and Amazon also followed suit and stocked EOS Lip Balm. Creating their own production facility that is almost entirely automated, EOS has successfully kept up with the demand for their product, ushering in a world where, in terms of lip balm, the tube is no longer the only option.