EOS (Evolution of Smooth) is a fairly new company, and has only been in business for about seven years. Once the founders of EOS were able to convince Walgreens to carry their lip balms, the products gained popularity and were later carried in both Target and Walmart. Beauty editors from a number of major publications such as Allure and Cosmo have also featured EOS lip balms on the pages of their magazines several times, and celebrities like Miley Cyrus and Kim Kardashian have been seen using EOS, which has made the products even more popular.
EOS lip balm has been pretty secretive about its business model and inner working, and cofounder Sanjiv Mehra shares that this is largely because the staff has been focused on producing and delivering great products. Mehra does, however, admit that it’s time for consumers to learn a little more about the company.
Only Burt’s Bees sells more lip gloss than EOS in the United States. EOS has even started selling more lip balms than well-known companies Blistex and Chapstick. The company currently sells about 1 million items each week, and is set to be a leader in the growth of the lip care industry, which is predicted to be worth $2 billion by the year 2020.
For more information on EOS and to purchase products, visit evolutionofsmooth.com.