The Tight Ship the Desiree Perez Runs at Tidal

In the business world there are some people that have a better chance at negotiating than others. There are some people that are not going to take no for an answer. Desiree Perez has proven herself to be one of these people. She does not back down when it comes to negotiating contracts, and this is the thing that makes her the right-hand woman for Jay Z.

When he opened the doors of a music streaming service called Tidal he was taking it over from someone else that had run the company into the ground. Now this company is thriving, and Sprint even invested in it. Much of this success is something that comes as Desiree Perez gets connected to Jay-Z and all that he is doing.

She is the woman that keeps a lot of things in place when it comes to the promotion of his music and the addition to the Tidal catalog. More artists are featured on Tidal, and Desiree Perez is the one that has been pushing to get remastered Prince material along with other artists inside of the Tidal catalog.

These things are not a coincidence. Desiree Perez has worked hard to make sure that people know about Roc Nation and the artists that are coming from this label. She has also worked vividly to make sure that the Tidal brand stands strong against other music streaming services like Spotify and Pandora.

What Desiree Perez realized early is that it would take a lot of marketing to make people embrace a premium music streaming service. As one of the few women in the music streaming business she has shown herself to be a leader that will not back down. This makes her a force to be reckoned with and Billboard has recognized her for this.

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